We’ve just been mentioned on Smashing Magazine as having a best-practice viral launch page. We haven’t really started our marketing yet, so this was a nice surprise.
The original idea came from a brilliant article on Campaign Monitor. We just decided to strengthen the viral element by adding an iPad prize draw. So far, we’ve built up a great list of subscribers which will give us a nice little boost when we go live. We’ll post an update on our blog after we launch with the number of subscribers we got and how many people signed up from referrals—watch this space. And, if you haven’t already signed up, what are you waiting for? :)