It’s tempting to think the hard part is over as soon as you’ve won the client. Your pitch was the winner, but is your agency client onboarding experience just as good? Because it needs to be.…
When you’re running (or working at) an agency, there are many moving parts. So how do you avoid the inevitable chaos? The answer is agency SOPs. That’s right. To plan, operate, or even scale effectively, you…
Any thriving creative team is supported by a solid advertising agency workflow. This holds them accountable and helps them deliver results for clients. Yes, creativity needs freedom to flow, but it also requires workflows to stay…
The agency industry is a crowded space, so when you ask yourself how to scale your agency, it’s not always clear where (or how) to get started. Keep this in mind: scaling is a journey, and…
It’s a universally acknowledged truth that a client-agency relationship is the cornerstone of any successful marketing scheme or advertising campaign. In fact, an r3 study reported that the top 40 client-agency relationships had an average relationship…
The world is changing a lot right now—and it’s happening faster than ever. No industry or discipline has escaped the emergence of generative AI, but we’re still in the early stages of knowing exactly what it…
Does thinking about the health of your agency keep you up at night? We don’t blame you. Running an agency is no easy feat during the best of times. In today’s world—it’s a different kind of…
Kathryn E. Strachan launched B2B content marketing agency CopyHouse as a one-woman band in 2019. After landing Scottish Widows as a freelancer, she quickly needed to set up an LTD. Four years later, she has a…
The time has come to evaluate the best project management tools for agencies, to help you find the right fit for your business. Far too many agencies are still using spreadsheets to manage high-stakes projects. Between…
Former Director of Project Management at MRM, an award-winning agency part of IPG, Shantal Gonzalez, shares how she’s gone from no boundaries to pushing back as work-life balance grows increasingly important. Shantal Gonzalez always knew what…
A solid agency workflow can take your business from good to great. Get it right, and you’ll have a better chance of reducing agency bottlenecks, staff burnout, and client churn. All while retaining revenue you’d otherwise…
Jackie Olson has had an unconventional journey in the ad world. Shortly after joining Digitas in Boston, covid hit. Fast forward two years and she’s left the ad world for a job as a snowsports instructor…
Amirreza Farhadi is the Associate VP of Operations at Havas CX Canada. Part of Havas’s senior leadership team, he builds, monitors, and improves processes to ensure the business runs smoothly. In his eyes, that starts with…
Building an agency team structure that is strong, lean, and effective is the first ingredient in your agency’s recipe for success. It’s also a crucial and foundational element to your business, to ensure strong project execution…
What agency PM doesn’t love a process? We’re going to reveal a nine-step agency project management process, including tips on how to best document each stage. The importance of an agency project management process Processes provide…
