Creative Director at Nerv.
Robin was clever and lucky enough to enter his email address on our pre-launch teaser site where we were running a prize draw for all those who spread the word about our fantastic new resource scheduling app. Congrats Robin!
Given that the life of our teaser site is drawing to a close it felt like an appropriate time to write a quick post about a few important lessons it taught us.
Lesson 1: How changing a few words can dramatically increase conversion for double opt in registrations
Many companies have some kind of registration on their site these days whether it’s...
What is Resource Guru and why are we building it? If you work in a company that uses a spreadsheet for resource scheduling then you will understand the problem we are trying to solve.
Before co-founding Resource Guru, I used to work as a digital project manager in various marketing and digital agencies. One of my tasks was to book resources...
We’ve just been mentioned on Smashing Magazine as having a best-practice viral launch page. We haven’t really started our marketing yet so this was a nice surprise.
The original idea came from a brilliant article on Campaign Monitor. We just decided to strengthen the viral element by adding an iPad prize draw. So far, we’ve built up a great list of...